Scott Campbell is the Industry Executive Advisor for Media, Entertainment, and Telecom at SAP, where they help major global brands transform through innovative AI and digital technologies. With a career rooted in music as a recording engineer, Scott became a digital technology specialist in 1992, working on groundbreaking projects that included the BBC's migration to digital editing and the world's first e-commerce transaction for digital music with Duran Duran. Prior to their current role, Scott held various positions, including Vice President & General Manager at Arbinet and Director of eBusiness at the Associated Press. Throughout their career, Scott has been instrumental in shaping digital transformation initiatives, leveraging deep expertise in both the media and technology sectors.
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