Shane Williams is the Global Head of Activation Services at SAP, where they manage strategic partnerships and execute initiatives that align with SAP's go-to-market strategies. With over 15 years of experience in sales and marketing, Shane has held various roles focused on account management and business development, including as a National Account Business Manager at Acklands-Grainger. In addition to their operational management expertise, Shane is committed to fostering trusted advisor relationships and improving partner productivity. They previously served in several key positions within SAP, focusing on partner enablement and experience delivery. Shane's career also includes roles in customer service, product management, and regional management, showcasing their diverse skill set in negotiation, training, and digital marketing strategy.
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