Sonia Riva is currently the Head of Sales Operations for Commercial Sales - EMEA at SAP since 2016. Prior to this role, Sonia served as the B2B Operations & SCM Manager at Samsung Electronics Italia from 2013 to 2016, where they enhanced operational efficiencies and sales productivity. Sonia's extensive career also includes a tenure at IBM Italia from 2001 to 2013, advancing through various Sales Operations roles, culminating as Worldwide Sales Operations Leader. They hold a Bachelor's Degree in Economics from the University of Milan and an MBA from Henley Business School.
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