Subbu Ananth is a seasoned executive with extensive experience in sales and revenue management across the technology sector. Currently serving as Chief Revenue Officer for the Business Technology Platform in the Asia Pacific Japan region at SAP since March 2012, Subbu Ananth has held multiple leadership roles, including SVP and Head of Midmarket for Asia Pacific Japan, and Vice President of various divisions such as MidMarket and Digital Core. Prior to joining SAP, Subbu Ananth held a Sales Director position at Oracle and worked at IBM and SDRC (now Siemens PLM) as a Software Account Manager and Regional Sales Manager, respectively. Subbu Ananth began the career at Reliance Industries as an Engineer in Instrumentation and holds degrees in Instrumentation Engineering and Masters in Management Studies with a focus on Marketing from Bombay University.
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