Sven Denecken

Sven Denecken is an accomplished executive at SAP SE, serving as the Senior Vice President and Chief Marketing Officer for SAP Industries since 2007. Denecken has held various leadership roles within the organization, focusing on strengthening go-to-market strategies, driving product marketing, and managing solutions across SAP's offerings. Previous positions include SVP and COO for S/4HANA, where Denecken assessed market requirements and supported product success through co-innovation projects. Denecken began a career at TechniData AG as General Manager, overseeing sales and marketing, and was the Owner and CEO of the startup adminiss. Academic credentials include studies at RPTU Kaiserslautern-Landau and the University of Stuttgart.