Thomas Croguennec has a strong background in demand generation, business development, and professional services management, acquiring extensive experience across various roles within SAP and prior organizations. At SAP Customer Experience, Thomas held roles in strategic programs and led demand management efforts for North America. Previous experience at Highdeal included leadership in the consulting business unit and project management for large telecom projects across Europe. In recent positions at SAP Global, Thomas has driven demand strategies for midmarket business units and managed the consulting practice for billing and revenue management solutions, supporting numerous Fortune 500 clients. Currently, Thomas serves as the Global Head of Digital Demand & Campaign at SAP Digital, Customer Success. Thomas holds a Master's Degree in Science, Mathematics, and Computer Science from Ecole centrale de Lyon.
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