Tony Rudd is the Chief Customer Architecture Advisor for Retail & Consumer Industries at SAP, where they lead engagements with strategic retail and wholesale accounts. They possess extensive expertise in customer engagement, digital supply chain operations, and retail processes, focusing on innovative technology and improved business practices. Their previous roles include Senior Consultant at Deloitte, where they specialized in SAP Retail business implementation, and positions at Wavin UK and Brakes Group. Tony holds an ONC and HNC in Business Studies from MidKent College.
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