Vanessa Baker is a seasoned marketing professional with extensive experience in digital demand generation and business development across various industries. Currently serving as the Global Integrated Media Account Manager at SAP, Vanessa oversees the activation of global paid media programs for Cloud ERP Rise DSC while managing campaign optimizations and relationships with vendors. Previous roles include Regional Digital Demand Program Lead at SAP, where Vanessa managed end-to-end digital marketing initiatives across the EMEA and MEE regions, and VP of Business Development at Lately.AI, where responsibilities included promoting an AI platform and advising clients on social media best practices. Vanessa's career also includes significant accomplishments as Global Business Development Director at Tribal Impact, Head of Marketing at JLC Booking, and various roles in marketing management. Vanessa holds a BA (Hons) in Languages, Economics & Politics from Kingston University and has studied at Sciences Po Bordeaux.
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