Zoë Mayo

Zoë Mayo serves as the Director of Industry Marketing for Consumer Products at SAP since April 2020, bringing extensive experience from various roles in marketing and brand management. Prior to SAP, Zoë held several positions at SodaStream International, Ltd., including National Account Director, where strategic analytical skills and collaborative relationships with top retailers drove significant growth. Earlier experience at Procter & Gamble encompassed roles such as Senior Associate Brand Manager for Gain and Associate Brand Manager for Vicks, showcasing a strong capability in brand building and market strategy development. Zoë's career also includes positions at Bares Capital Management, MBA Investment Fund, GSD&M IdeaCity, Access Diabetic Supply, Clear Channel Radio, and HALOGEN RESPONSE MEDIA. Educational credentials include an MBA in Marketing from The University of Texas at Austin and a Bachelor of Arts from American University.