SAR Electric Mobility
Amitabha Sen is a seasoned marketing professional with extensive experience in various managerial roles across multiple companies. Currently serving as a Sr. Marketing Manager at SAR Electric Mobility since June 2022, Amitabha has previously held key positions including Senior Account Director at Korra and Associate Account Director at Cheil India, where responsibilities included managing premium clients and executing significant projects in both Indian and global markets. With a background that encompasses roles at MRM//McCann, Zeno Group, and WATConsult, Amitabha's expertise spans integrated marketing, campaign execution, social media management, and client relationship management. Amitabha's academic credentials include a Master's Degree in Advertising Management & PR from MICA and a PGDM in Marketing from Indus Business Academy.
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SAR Electric Mobility
Founded in 1988 under the leadership of Mr. Rakesh Malhotra, SAR group has diversified itself across power, energy storage, renewable energy, engineering services, KPO, telecommunications and energy efficiency services. Group’s prominent brands include Luminous (inverter business divested), Livguard, Livfast & Livpure. With over three decades of experience and deep expertise across energy storage, power electronics and other allied domains, SAR electric mobility is on a quest to deliver worry free ownership experience to new-age EV users in India.