Ana Lucia Paixao

Construção Da Marca | Projeto 100 Anos at Saraiva

Ana Lucia Paixao is an experienced marketing professional with a diverse background in leading marketing communications and brand management. Currently serving as the Head of Marketing Communications at Pharmaesthetics do Brasil since August 2017, Ana has also been integral to the centenary project at Saraiva since October 2013, focusing on brand support and stakeholder engagement. Previous roles include General Manager at Grupo Tellerina, overseeing e-commerce and sales channels, and Marketing Manager positions at Bradesco Cartões and Banco ibi. Ana's career began in 1997 with roles in marketing coordination for various companies, including TVA and Byte and Brothers, and Ana Lucia holds an MBA in Marketing from ESPM.

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