Mr. Masood has been the driving force behind Sarena’s rise to dominance in the industry, first as its General Manger, then it’s COO and finally its CEO. An experienced textiles engineer himself, Mr. Masood has spear-headed product development efforts and process R&D initiatives. In 2012, Mr. Masood went to attend the prestigious INSEAD Executive Business Program in Fontainebleau. He is a member of AATCC and has 25 years of experience in the industry.
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