Colby Hoke

Colby Hoke is an accomplished professional in content strategy and technical marketing, currently serving as a Senior PMM for Open Source at SAS since October 2023. Previously held the position of Director of Content & Search at The OpenNMS Group, managing website content and SEO strategies. Colby has extensive experience at New Relic, Inc. as Director of Technical Content Marketing, where leading a team focused on creating data-driven content to enhance audience engagement. Colby's tenure at Red Hat spanned over 14 years, during which various roles were held, including Senior Manager of Digital Content Strategy, emphasizing emerging technologies and employment branding. Colby also owned a freelance digital media business and started a career as an Assistant Editor at Trailblazer Studios. Educational background includes a Data Analytics Certificate from the University of North Carolina and a Bachelor's degree in Film/Cinema/Video Studies from North Carolina State University.