Dr Anabel Gutierrez

Dr. Anabel Gutierrez serves as the Director of the Digital Marketing MSc Programme and a Senior Lecturer in Digital Marketing and Innovation at Royal Holloway, University of London since January 2021. Additionally, Dr. Gutierrez co-chairs the Digital Marketing and Analytics Special Interest Group for the Academy of Marketing and is a member of the SAS UK & Ireland Academic Advisory Board. Previous roles include Programme Director and Senior Lecturer for MSc Digital Marketing and Analytics at the University of Kent, as well as Programme Development Leader and SAS Student Academy Coordinator at Regent's University London. Dr. Gutierrez's early career includes positions as Principal Lecturer and Deputy Head of Department at Brunel University, and various roles in software development and information systems in Mexico. Academic qualifications include a PhD in Information Systems from Brunel University of London and an MSc in Information Management from Tecnológico de Monterrey.