Mibbie Plouvier

Mibbie Plouvier is a seasoned marketing professional with extensive experience in digital media planning and programmatic strategy. Currently serving as the Principal Digital Media Planning Marketer and Head of Global Programmatic Strategy at SAS since April 2015, Mibbie has been instrumental in establishing and leading the internal programmatic buying platform. Prior experience includes roles as Media Director at French/West/Vaughan and Associate Media Director at Carat USA, overseeing media strategies for high-profile brands such as Chevrolet and The Home Depot. Mibbie began the career as an Assistant Media Planner at Carat USA and progressed to Media Planner at Ames Scullin O'Haire, successfully launching Bottom Dollar Food in the Philadelphia and New Jersey markets. Mibbie holds a Bachelor of Science in Advertising from the University of Tennessee, Knoxville.