Peter Gabrielson

Peter Gabrielson is an accomplished professional with extensive experience in service strategy and development within the airline industry. Currently serving as Manager of Service Strategy & Development at SAS - Scandinavian Airlines, Peter is responsible for shaping the airline's service identity and has contributed to significant customer satisfaction and numerous service awards. Previous roles include leading community support initiatives during the Covid-19 pandemic, consulting on corporate culture and people development, and directing customer experience strategies. Peter earned an M.Sc. in Business Administration and Economics with a focus on Marketing from the Stockholm School of Economics and is also a PhD candidate with research concentrated on customer satisfaction and service encounters related to various industries.