SATRA
Poonam Patel is an accomplished business manager with extensive experience in retail design, account management, and marketing services. Currently serving as the Europe, Middle East & Americas Business Manager at SATRA since May 2021, Poonam oversees operations for an independent research and testing organization. Prior roles include Account Manager at Sheridan&Co, where Poonam contributed to retail design strategies, and Key Account Manager for L'Oréal at DCI-Artform, focusing on integrated in-store experiences. Additional experience involves positions at Nimlok Limited, including Export Account Manager and Interim Contractor, as well as Marketing Services Executive at Carlson Marketing. Poonam holds a BA (Hons) in German Studies from the University of Birmingham.
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SATRA
SATRA is an independent research and testing organisation established in 1919. It has technical facilities in the UK and China serving customers throughout the world. As well as testing products and components to European and international standards across a wide range of industry sectors, SATRA develops, manufactures and sells test equipment. SATRA is a Notified Body for various European directives including personal protection equipment (PPE), which is one of SATRA’s largest sector operations. SATRA has its own chemicals analysis laboratory for testing restricted substances in accordance with European REACH, and US chemicals regulations for which it is CPSC-accredited. SATRA is considered a leading technical authority for footwear and leather and companies from these industries can become members of SATRA to gain exclusive access to SATRA test methods, accreditation, consultancy, research facilities, technical training and factory production management systems. A number of SATRA systems are recognised in the supply chain as setting industry standards for quality and production efficiency. As well as the knowledge and experience of its technologists, what distinguishes SATRA is the volume of technical information it has published since 1935 in the form of magazines and books to help promote quality, excellence and professionalism throughout consumer products industries. Much of this information is now available online.