Dr Nihal El Daly

Dr. Nihal El Daly is a seasoned professional with extensive experience in strategic marketing and business development, currently serving as Co-Founder and Managing Director at Axellerus Consultants since April 2017, where the focus is on simplifying complex problems to build sustainable competitive advantages. Dr. El Daly also acts as an advisor to the Public Investment Fund on diverse projects that align with investment strategies, and is an Advisory Board Member at the College of Business Administration at The American University in the Emirates. Previously, significant roles at Unilever spanned various vice president and marketing positions, where accomplishments included driving substantial business growth across multiple regions and launching successful initiatives that generated over €100M in incremental revenue. Dr. El Daly holds a Doctorate and MPhil from Maastricht School of Management, along with an MBA and Bachelor's degree from The American University in Cairo.