Saudi Esports Federation
Adel AlMeqren is an accomplished marketing professional with extensive experience in the esports and entertainment industries. Currently serving as the Executive Director of Marketing & Branding at Saudi Esports Federation since December 2022, Adel has successfully led global marketing strategies, enhancing brand visibility and managing crisis communications. Prior roles include Head of Marketing & Branding for GAMERS8 2023, where Adel's campaign generated over 4 billion social media impressions. Additionally, experience includes consulting for Ithra on video game projects and serving as a Twitch Streamer & Partner for over a decade. Earlier positions at Ithra involved cultivating strategic partnerships and managing significant marketing campaigns, while contributions to YouTube as a gaming content creator further demonstrate expertise in engaging digital audiences. Adel holds a Bachelor of Arts in Marketing and Advertising Management from Portland State University.
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Saudi Esports Federation
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The Saudi Esports Federation is the regulating body in charge of nurturing elite gaming athletes and developing the gaming community and industry in Saudi Arabia. Since its establishment in late 2017, the federation has organized multiple world-class national and international tournaments and events attracted investment from local private sector actors, and worked with international developers on opportunities in the Saudi market.