Maram Alshawy

Maram AlShawy is a seasoned professional with extensive experience in marketing and strategy, currently serving as a Senior Marketing & Strategy Consultant at stc since December 2016. In this role, Maram focuses on customer value management for B2B and oversees the stc loyalty program in B2C, implementing strategic initiatives to address complex challenges. Maram possesses expertise in various analytical tools and techniques, including CRM, SWOT analysis, and business modeling. Previous roles include Assistant Brand Manager at Al Safi Danone Co. Ltd., where Maram managed brand ownership and financial responsibilities, as well as Trade Marketing Executive at Olayan Group, focusing on demand planning and trade promotions. Maram holds an MBA in Strategy/Marketing from Drucker School of Management and additional certifications in Business Analytics and Predictive Analytics from respected institutions.