Runaas Deheem

Runaas Deheem serves as the Senior Vice President of Marketing at the Saudi Tourism Authority since June 2023, focusing on brand management, global sponsorships, partnerships, and a rewards program. Previously, Runaas held the position of Chief Marketing Officer for Mega Projects at the Public Investment Fund from January 2021 to August 2024, where responsibilities included concept development and market segmentation. From August 2014 to December 2020, Runaas was the Group Chief Marketing Officer at Emaar, The Economic City, overseeing marketing communications and sales initiatives for King Abdullah Economic City, which generated 70% of group revenues. Earlier marketing experience includes various roles at Procter & Gamble from July 2002, culminating in the position of Cluster Manager for Home Care across multiple regions in the MEA. Runaas holds an MBA in Marketing and Finance and a BSc Hons. in Economics and Maths from Lahore University of Management Sciences.