Ivan Guerassimov

Ivan Guerassimov has a diverse range of work experience in marketing and advertising. Ivan currently holds the position of Marketing Director at Savaria Patient Care, a role they started in 2022. Prior to this, Ivan worked at Lifeline from 2014 to 2022, where they served as the Consumer Marketing Manager. In this role, they were responsible for developing and growing the direct-to-consumer channel, overseeing digital performance marketing, and managing cross-functional teams for digital transformation. From 2012 to 2014, Ivan worked at Suzuki Canada Inc., where they held two positions. First, they served as the E-Commerce & Communications Specialist for the Motorcycle, ATV, and Marine division, handling brand and tactical marketing, social media presence, and new product launches. Later, they transitioned to the role of Marketing Analyst for the Parts & Accessories group, overseeing marketing strategy and budgeting. Prior to these roles, Ivan worked as a Marketing Consultant at AGT Electric Cars from 2010 to 2012, and as a Marketing Event Supervisor at ERF Marketing Inc. in 2009. Ivan started their career at General Motors in 2007, serving as a Marketing Specialist for Accessories & Performance Parts.

Ivan Guerassimov pursued their undergraduate education from 2004 to 2009 at McMaster University, where they obtained a degree in Commerce with a focus on Marketing and Economics.