Barbara Cirella

Barbara Cirella is a seasoned marketing professional with extensive experience in integrated campaign management and business development marketing. Currently serving as Senior Advisor for Integrated Campaign Management at Save the Children US since March 2023, Cirella focuses on creating omni-channel marketing plans to enhance the organization's visibility as a leading children's charity. Previous roles include Director of Business Development Marketing at March of Dimes, where strategic marketing initiatives for corporate partnerships were developed, and Vice President of Marketing at The Leukemia & Lymphoma Society, overseeing marketing activities to increase revenue and stakeholder engagement. Cirella's career also includes positions at Zolio Inc., Time Warner Cable, Kendrew Group, and Movado Group, Inc., showcasing a strong background in brand development and marketing strategy across various sectors. Cirella holds an MBA in Marketing from Harvard Business School and a Bachelor's degree in Economics from Barnard College.