Hannah Al-Rasekh

Head Of Communications at Save Your Wardrobe

Hannah Al-Rasekh has a diverse and extensive work experience in the fashion industry. Hannah currently serves as the Head of Communications at Save Your Wardrobe, a FashionTech startup that uses AI to digitize wardrobes for a sustainable fashion future. Their role involves overseeing the communication strategies and promoting the platform's services, which aim to streamline and disrupt the after-care booking experience. Prior to this, Hannah worked as a Technical Advisor at UNEP West Asia starting in 2020.

In 2018, Hannah founded their own company, Hannah Rasekh Co., where they worked as a Sustainable Fashion Advisor. Hannah provided consulting services on circular fashion systems, sustainable solutions, ethical practices, and mindful consumption. Additionally, they helped develop sustainability strategies, circular designs, and supply chain practices for conscious fashion brands.

From 2019 to 2021, Hannah worked as a Marketing Specialist at Fibre Lab Collective, where they focused on marketing and promoting sustainable fashion initiatives. Before that, they founded and managed The Rail Boutique in Amman, Jordan from 2013 to 2017. In this role, they collaborated with designers, attended fashion weeks and trade shows, and managed seasonal budgets.

Hannah's early career included a role as a Fashion Editor at Viva Magazine, Jordan's leading lifestyle magazine, from 2010 to 2012. Their responsibilities included styling and supervising monthly shoots and sourcing featured items from sponsored retailers.

Overall, Hannah Al-Rasekh has demonstrated a strong commitment to promoting sustainability, ethical practices, and mindful consumption in the fashion industry throughout their career.

Hannah Al-Rasekh has a diverse educational background in the field of arts and business. Hannah obtained their Bachelor's degree in Communication Arts from LAU in 2009. In 2010, they attended the New York Film Academy, where they focused on Filmmaking with a specific interest in Fashion in Film. Afterward, Hannah pursued a Master of Arts degree in Strategic Fashion Marketing from the London College of Fashion, University of the Arts London, which they completed in 2020. Currently, they are enrolled at the University of Cambridge, specifically the Cambridge Institute of Sustainability Leadership, studying Business Sustainability Management.

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