Wesam Liddawi

Wesam Liddawi is a seasoned marketing professional with extensive experience in retail marketing, consumer activation, and brand management. Currently serving as the Regional Retail Marketing Manager at Saveto Group since December 2022, Wesam previously worked as a Marketing & Business Development Consultant for a confidential NGO, where an advanced marketing training program and a comprehensive one-year marketing plan were developed. With a solid background at JTI, Wesam successfully designed consumer engagement strategies that increased market share in Palestine and led initiatives for the Winston brand, enhancing consumer loyalty. Earlier roles include Head of Marketing at City Mall, where Wesam implemented strategies that boosted footfall by 20%, and Senior Account Director at Media Engine, where major client accounts were secured. Wesam began the marketing career as a Regional Account Manager at Aquamedia Advertising & Marketing, managing significant advertising budgets. Academically, Wesam holds an M.Sc in Marketing Management from the University of Surrey and a B.Sc in Marketing from Jami'at Al-Ulum Al-Tatbiqiya.