Lela Astrom

Senior Acquisition & Growth Marketing Manager at Savvas Learning

Lela Astrom has a diverse work experience spanning over several companies and roles. Lela is currently working as a Senior Acquisition & Growth Marketing Manager at Savvas Learning Company, where they contribute to the creation of innovative learning solutions for pre-K-12 education. Prior to that, Lela served as a Marketing Consultant at American Family Insurance, where they developed multi-channel content strategies to enhance customer awareness and acquisition. Lela also worked as a Content Strategist & Demand Generation Manager at Renaissance Learning, specializing in K-12 learning analytics and personalized learning solutions. Before that, Lela held the position of Marketing Copy Manager at Achieve3000, where they focused on creating and refining corporate messaging and marketing collateral. Lela also gained experience as a Communications Manager at Zaner-Bloser, where they were responsible for marketing copy and campaigns. Earlier in their career, Lela held various roles at Rowland Reading Foundation, including National Event & Contracts Supervisor, Conference & Grant Specialist, Conference & Event Specialist, and Receptionist. Lela also worked as an English Language Assistant at the Ministry of National Education in France and as a Translation Team Leader (Internship) at Amartya Promoviendo Sustentabilidad. With their extensive background in marketing and education, Lela brings a wealth of knowledge and expertise to their current role.

Lela Astrom's education history begins in 2002 when they attended Macalester College and obtained a Bachelor of Arts (BA) degree in French Language and Literature and Spanish Language and Literature in 2006. In 2005, they took part in two study abroad programs. Firstly, they attended the University of Buenos Aires in the fall semester, studying Argentine History & Culture. Then, in the spring semester, they attended both the Université Paris-Sorbonne and the Université Sorbonne Nouvelle, where they studied Spanish Language and Literature and French Language and Literature, respectively.

In addition to their academic achievements, Lela Astrom has also obtained two certifications. In January 2012, they became a Notary Public through the Wisconsin Department of Financial Institutions. Furthermore, in March 2013, they obtained the Certified Meeting Planner (CMP) certification from the Convention Industry Council (CIC).

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Timeline

  • Senior Acquisition & Growth Marketing Manager

    September, 2022 - present