The Sawtooth Group
Warren Abrahamsen is a Strategic Planner at The Sawtooth Group, where Warren develops and executes comprehensive strategic plans to drive brand positioning and growth strategies for CPG brands. Previously, as an Operations Manager at Fairwinds Deli and Catering, Warren optimized store efficiency and managed customer relations. Additionally, Warren served as an Account Planner at Ad Dynamics at Rowan University, working with clients such as Mojo Bicycle Shop. Warren holds a Bachelor's Degree in Advertising from Rowan University.
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The Sawtooth Group
Our business is communications. Our mission is creating positive impact. We believe that all brands have the power to be irresistible—and our job is to unlock that power by deeply connecting brands and their consumers through communications. Our proprietary, quantitative tool, I-Factor™ helps brands Unlock their Irresistibility. I-Factor™ works like this: we use our unique methodology to analyze the three components of your brand’s irresistibility. Then we assign your brand a quantifiable score. That score will give us deeper insight into your brand’s Irresistibility Factor™ and give true insights on how to increase it. I-Factor™ is revolutionary. It is intuitively led and scientifically grounded. So the study is rich in emotion and science, which is important since 95% of all purchase decisions occur on the subconscious level. The idea is to increase the number of people who “have to have” and “want to share” your brand exponentially.