Our business is communications. Our mission is creating positive impact.

We believe that all brands have the power to be irresistible—and our job is to unlock that power by deeply connecting brands and their consumers through communications. 

Our proprietary, quantitative tool,  I-Factor™ helps brands Unlock their Irresistibility.
 
I-Factor™ works like this: we use our unique methodology to analyze the three components of your brand’s irresistibility. Then we assign your brand a quantifiable score. That score will give us deeper insight into your brand’s Irresistibility Factor™ and give true insights on how to increase it.
 
I-Factor™ is revolutionary.
 
It is intuitively led and scientifically grounded. So the study is rich in emotion and science, which is important since 95% of all purchase decisions occur on the subconscious level. The idea is to increase the number of people who “have to have” and “want to share” your brand exponentially.

Advertising

Food & Beverage

Marketing

The Sawtooth Group

Kristi Bridges

Ava Bridges

Warren Abrahamsen

Anne-Marie Connors

Pat Little

Jamie Baldanza

Ken Faro

The Leadership Team at The Sawtooth Group is responsible for guiding the strategic direction and vision of the company. Comprising key executives like the VP of Research, President and CEO, and Managing Partner, this team drives innovation in the I-Factor™ methodology and ensures alignment of business goals with the mission to create a positive impact through compelling communications. They foster collaboration, cultivate high-level client relationships, and champion the transformative potential of brands, empowering them to connect with consumers on a deeper level.

Leadership Team

Finance and Account Management

Leadership Team

About

Team members

Other teams at The Sawtooth Group

Finance and Account Management