Nikola Krunic

Nikola Krunic is an experienced marketing analyst and consultant with a strong focus on digital analytics and marketing technology. Currently serving as the Marketing Analyst Lead at Saxo Bank since June 2020, Nikola’s work involves optimizing digital performance through advanced analytics and personalization strategies. Additionally, Nikola acts as the Head of the MarTech Section at the Brand Leadership Community, facilitating discussions among industry professionals on marketing technology. Previous roles include Lead Business Consultant & Partner at nDirection, where responsibilities encompassed digital transformation and insights, and various data analyst positions at organizations such as Appstract and Peytz & Co. Nikola holds a Master’s degree in Public Administration from Roskilde University and has contributed to multiple companies with expertise in web analytics, dashboard data activation, and digital research.