Bibi van 'T Ent

Bibi van 't Ent is a Senior UX/UI Designer currently working at Simyo and Saxum, focusing on digital branding, scalable design systems, and optimizing user experiences through A/B testing and user testing. Previous experience includes roles at Instant, Story of AMS, and INFO, where responsibilities ranged from design-led product development to creating high-converting eCommerce solutions. Bibi has also coached first-year students at the Hogeschool van Amsterdam, enhancing skills in user research and prototyping. Educational background includes a Bachelor of Science in Communication and Multimedia Design from Amsterdam University of Applied Sciences.