Ulf Austin Cato

Ulf Austin Cato serves as the Group CEO of SAYP since September 2022, where the focus is on enhancing operational-critical processes through software solutions. Previously, Ulf held the position of Head of Business Unit at Sabis AB, overseeing the development and implementation of a commercial strategy for a hotel, conference, and spa unit, including leading a significant renovation project. Ulf's extensive experience in the hospitality sector includes serving as Acting General Manager and VD at Clarion Hotel Amaranten, where financial revitalization and market establishment were key objectives. Ulf also has a notable history with Scandic Hotels, managing multiple properties and leading teams to achieve financial and operational success. Additionally, Ulf has entrepreneurial experience as the founder and owner of various establishments, enhancing market presence through innovative dining and nightlife concepts.