Drew Heidel

Drew Heidel is an accomplished design and strategy leader with extensive experience in innovation and product development across various industries. Currently, Drew serves as the Global Account & Strategy Leader at Sazerac Company and holds advisory roles at Disruptive Edge and as Founder & Principal of Heidel Studios. Previously, Drew was the Disruptive Innovation & Design Director at P&G Ventures, leading the design team and establishing the first Digital Design Studio. Notable achievements include delivering the Tide Pods product, which significantly impacted P&G’s unit dose business, and driving sales growth for brands like Swiffer and Folgers. Drew's career also includes roles at Hewlett-Packard, Insight Product Development, and Apple Retail. Drew holds a Bachelor of Science in Industrial and Product Design from the University of Cincinnati and is pursuing a degree in Disruptive Strategy from Harvard Business School Online.