Joe Barker

Joe Barker currently serves as the General Manager for Greater China, North Asia, and Southeast Asia at Sazerac Company, starting in August 2025. Prior to this role, Joe held various senior leadership positions, including Senior Director of Commercial Development for APAC at the LEGO Group and Head of Strategic Partnerships for Asia at Tesco. Joe's extensive experience includes driving growth through strategic partnerships and commercial strategies across multiple regions, particularly in Asia and Europe, as well as an international background in project management and sales roles with Diageo and Ocean View Properties. Joe holds a Bachelor of Science degree in Business and Marketing from Sheffield Hallam University.