Luciana Pereira

Luciana Pereira is an experienced marketing professional with a strong background in the betting and gaming industry. Currently serving as the Marketing Manager for Brazil at SBC since June 2025, Luciana focuses on connecting individuals to relevant events and developing localized marketing campaigns. Prior experience includes consulting on digital marketing strategies for sports betting operators as a freelance specialist and managing country operations at Big Bang Ads, where Luciana achieved LGPD compliance and successfully launched the Mexico market. Luciana's career began at eGENTIC as a Senior Sales Manager, followed by a role as Sales Manager, and earlier experience includes managing international sales at Teknisa Software. Luciana holds an MBA in Marketing from Universidade Coimbra and a Bachelor's degree in International Business and Foreign Trade from Centro Universitário UNAB.