Adam Jefferson is a seasoned User Experience Specialist with a focus on connected car technologies, currently leading the production of monthly infotainment UX reports at SBD since September 2016. Prior experience includes roles as a contributing writer for automotive news at Carwitter and Green Car Design Ltd, alongside significant web development positions at Holt's Auctioneers, Association of Open University Graduates, and Other Creative Limited. Adam's expertise further extends to a lead developer role for the Facebook IPO website and consulting on the marketing of the Range Rover Evoque at Jaguar Land Rover. Adam holds a BSc (Hons) in Computing and Informatics from the University of Plymouth.