Irina Koroleva

Irina Koroleva is an experienced executive specializing in customer relationship management and strategic marketing within the financial and telecommunications sectors. Currently serving as Executive Director at Sberbank since May 2020, Irina drives segment sales development and targeted communications to enhance customer profitability. Previous roles include Program Director of CRM Transformation at Ingosstrakh, where a customer-centric business model was established, and CRM Director at KUPIVIP.RU, focusing on customer base management and engagement strategies. Irina's extensive background includes leadership positions at Tele2 Russia and Tele2 AB, where customer base management strategies were developed on a global scale. Irina holds a Master's degree in Economics & Marketing from the Russian Economic University and a Master's degree in Aircraft Systems Control from the Moscow Aviation Institute.