Elena Baranova

Elena Baranova is an experienced professional in the e-commerce and consumer goods sectors, currently serving as the Head of Ecommerce at SberDevices since December 2020. Previously, Elena held the position of Group Category Manager at OZON.ru, overseeing category management for small domestic kitchen appliances and driving strategies to enhance market share and achieve key performance indicators. Prior experience includes roles as Key Account Sales Manager at Haier, Senior Key Account Manager and Product Manager at Gorenje BT, and Product Manager at Electrolux, focusing on sales, product management, and market entry strategies. Elena holds a degree from the Russian University of Economics named after G.V. Plekhanov and completed further education at IEDC - Bled School of Management.