Darya Vetrova

Darya Vetrova is an experienced marketing professional specializing in loyalty programs and partnership activations. Currently serving as Senior Manager of Loyalty Projects at SberMarket since February 2023, Darya has developed loyalty initiatives and launched promotional campaigns that significantly increased net sales. Prior to this role, Darya worked as Marketing Manager for adidas from November 2020 to December 2022, where responsibility included driving membership and activating B2B partnerships to enhance brand campaigns. Darya's career began at ESET from September 2017 to November 2020 as a Marketing Manager, focusing on partner activation and the management of joint promotional efforts. Darya holds a Diploma in Communication Design from the Higher School of Economics and both a Master's and Bachelor's degree in International Business and Management, respectively, from Plekhanov Russian University of Economics.