Eric Mak

Senior Email Marketing Manager at SBG Funding

Eric Mak has over 10 years of professional experience in the marketing and sales fields. From 2009 to 2011, they were an Assembly Member for the New York State Assembly - Grace Meng, where they assisted staff with administrative duties, led small teams for legislation research, and resolved issues with various state agencies. From 2011 to 2012, they were a Sales Associate at adidas, where they increased sales start-up from 2 to a 3 million dollars store within a year, collaborated productively with team members to meet and exceed store goals, and managed and adjusted store budget to efficiently utilize staff. From 2012 to 2013, they were an Online Social Media Marketing Coordinator at Playup, where they used Facebook and Twitter to keep accounts updated and promote brand awareness, utilized mobile platforms such as phones and tablets to involve users worldwide during every event, and led and organized teams to retain and lure target users. From 2013 to 2014, they were a Marketing Associate at WebMD, where they analyzed and interpreted U.S. acquisition/international marketing data on a weekly basis and provided new strategies on how improvements could be made for future campaigns. From 2014 to 2015, they were an Email Production Specialist at 1800flowers.com, where they utilized SQL queries to segment and manage data to ensure personalized communication with customers, acted as a key liaison with ESP to troubleshoot all issues relating to deliverability and coding of all emails, and updated and edited JavaScript/HTML and CSS for all emails. From 2015 to 2019, they were an Email Marketing Manager at Animoto. Currently, they are a Senior Email Marketing Manager at SBG Funding.

Eric Mak attended Baruch College from 2009 to 2013, where they earned a Bachelor of Business Administration (B.B.A.) in Advertising and Marketing Communication.

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