César Medeiros is a skilled professional in CRM and quality management, currently serving as the Coordenador de CRM at SBT. With a background as a Senior Quality Analyst at IBOPE Inteligência from 2007 to 2016, César has extensive expertise in ISO standards, Six Sigma methodologies, and performance indicators. They are also the owner of CM Análises, a consulting firm specializing in quality management and statistical analysis, established in 2017. César holds an MBA in Strategic Management and Market Intelligence from Universidade Paulista and a degree in Statistics from Centro Universitário Capital.
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