Esdras Floriani Holderbaum

Esdras Floriani Holderbaum is an experienced professional in digital marketing, e-commerce, and information technology, with a diverse career spanning multiple roles and organizations. Holding the positions of Head of Digital, Head of e-Commerce, Head of Innovation & Analytics, and Founder at LAST ROCKET since February 2019, Esdras has also served as an Investment Associate at SC Angels since April 2021. Esdras has been involved with TEAMSIX eCommerce Group since 2016, leading digital strategy and analytics initiatives. Previous roles include pivotal positions at Almeida Junior Shopping Centers, where leadership in digital transformation and innovation management was established, as well as significant contributions in IT strategy and healthcare technology at Unimed Blumenau. Esdras holds multiple MBA degrees from FGV - Fundação Getulio Vargas and an Honour Bachelor’s degree in Computer Science & Information Systems, further supplemented by a brief exchange program in English at the University of Victoria.