Alexander Cruz

Alexander Cruz is an accomplished marketing professional with extensive experience in brand and customer marketing management across various major companies. Currently serving as a Brand and Customer Marketing Manager at SC Johnson since May 2022, Cruz previously held leadership roles at Duracell as Latin America Commercial Strategy Manager and at Unilever, where responsibilities included managing category growth and developing brand strategies. With a background that includes roles in marketing and trade management at Kimberly-Clark and Energizer, Cruz has a demonstrated track record of driving sales growth and market share increases. An educator as well, Cruz taught marketing and management courses at the University of Phoenix. Academic credentials include an MBA in Global Management from the University of Phoenix and a BBA in Marketing from Universidad de Puerto Rico.