Claudio Neves Filho

Claudio Neves Filho is an accomplished professional with extensive experience in consumer insights, trade marketing, and category management across notable companies in the industry. Currently serving as the Consumer Insights and Business Analytics - EU Lead at SC Johnson since June 2019, Claudio has previously held various roles including Category and Trade Solutions Manager at SC Johnson and Senior Global Trade Marketing Manager at Coty. Key achievements include the development of global success models for the Hair Color category at Coty and significant in-store enhancements during tenure at L'Oréal. Claudio's career began at SC Johnson in 2005, where multiple roles culminated in substantial cost savings and strategic initiatives. Claudio holds a Bachelor's degree in Business Administration from Pontifícia Universidade Católica do Rio de Janeiro and an MBA in Marketing from FGV - Fundação Getulio Vargas.