Katherine Ruiz Valverde is an experienced professional in customer marketing and trade marketing, currently serving as a Senior Associate Customer Marketing CAM (Trade Marketing) at SC Johnson since October 2024. Previously, Katherine worked at FIFCO from August 2017 to October 2024, holding various leadership positions within trademarketing, focusing on both eCommerce and non-alcoholic beverages. Key achievements include developing commercial strategies for emerging categories, enhancing digital solutions for clients, and leading multidisciplinary forums to optimize planning processes. Katherine holds a Técnico eCommerce certification from Universidad Véritas and a Bachelor's degree in Business Management from Universidad de Costa Rica.
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