Natalia Wills

Natalia Wills is an experienced professional in e-commerce and brand management, currently serving as the E-commerce Media Strategy Manager for the Northern Cluster at SC Johnson since July 2016. In this role, Natalia is responsible for developing strategies to enhance sales growth in Mexico, Colombia, Peru, Ecuador, and the Central America-Mexico region. Previous positions at SC Johnson include Global Marketing Manager for Lifestyle Brands in LATAM and Regional Brand Manager for various clusters, where significant achievements include brand expansions and successful product launches. Earlier career experience includes roles at Apple, Firmenich, and Unilever, focusing on channel management, market research, and brand development. Natalia holds a degree from Universidad de Los Andes and is currently pursuing a diploma in Digital Marketing at Northwestern University's Kellogg School of Management.