Rocio Isabel Paniagua

Rocio Isabel Paniagua, MBA, currently serves as Associate Manager of Consumer Insights & Business Analytics at SC Johnson, where responsibilities include embedding consumer understanding into brand strategy, managing analytics projects, and identifying growth opportunities. Previous experience includes roles as Senior Analyst for Customer Loyalty & Insights at Walgreens, where operational activities impacted customer experience, and as Direct Marketing Analyst at Uline, supporting marketing teams with analytics and reporting. Rocio's career also includes positions in marketing strategic planning at Bosch USA, event coordination at Northwestern University, and human resource coordination at the Village of Round Lake Beach. Rocio holds an MBA in Marketing from the University of Illinois Chicago and a BA in Communication, with minors in Psychology and Art History.