Consumer Insights and Marketing

The Consumer Insights and Marketing team at SC Johnson & Son is responsible for understanding consumer behavior and market trends to inform strategic brand decisions. By leveraging analytics and insights, they develop impactful marketing strategies and campaigns for flagship products like Ziploc and Glade, ensuring alignment with shopper preferences and driving brand equity across various channels. This team plays a critical role in guiding product innovation and enhancing customer engagement, ultimately supporting the company's goal of creating trusted household products.