Brian Lynch

Brian Lynch has a diverse work experience spanning over 15 years. Brian began their career as a Creative Specialist at the University of Central Missouri - University Relations in 2004, where they designed various print materials and worked closely with printers to ensure high-quality products.

In 2007, Brian joined SoftVu as a Creative Specialist, responsible for creative tasks. Brian then moved to eScreen in 2008 as a Creative Marketing Specialist, where they played a crucial role in digitizing marketing efforts by creating impactful web videos and rebuilding the company's website. Brian was later promoted to Creative Services Manager, overseeing all creative output and executing marketing automation and customer notifications.

Brian continued their journey in the digital marketing field by joining Alere in 2013 as a Web Content Producer. Brian was entrusted with maintaining 11 corporate websites, designing and deploying customer communications, and managing an online training portal, resulting in significant cost-saving for the company, before transitioning to support additional Alere Toxicology businesses.

In 2017, Brian joined Abbott as a Digital Marketing Manager, leading digital efforts for the Toxicology family of businesses. Their responsibilities included managing websites, email campaigns, PPC, marketing automation, surveys, online training, and video.

Most recently, Brian joined SC Labs in 2019 as a Digital Marketing Manager. SC Labs is a pioneer in promoting cannabis safety through education, testing, and certification. In this role, Brian is responsible for overseeing digital marketing efforts.

Throughout their career, Brian has consistently demonstrated their proficiency in the digital marketing field and their ability to deliver compelling digital content while ensuring brand consistency. Brian has a strong track record of optimizing websites, executing marketing automation strategies, and producing impactful creative output.

Brian Lynch attended the University of Central Missouri from 2000 to 2004, where they earned a Bachelor of Fine Arts (BFA) degree in Commercial Art - Graphic Design. In addition to their degree, they obtained two certifications: the Logo Trend Report 2019-2020 from LinkedIn in June 2019 and the Online Marketing Foundations certification, also from LinkedIn, in June 2019.