Scala
Jorge Mira Boronat has a diverse work experience spanning over several companies and roles. Jorge began their career as a freelance Composer, Sound Designer, and Multimedia Editor in 1992, working independently until 2000. From 2000 to 2003, they worked as a Sound Editor and Sound Engineer at DoubleWtronics / CD Master.
In 2003, Jorge joined AsVideo as the CEO, Creative Director, Composer, and Sound Designer. Jorge covered various aspects of designing, producing, and executing Digital Signage and Audiovisual projects for clients such as Warner Bros Movieworld, Telefonica, Carrefour, and Banco Pastor among others.
After leaving AsVideo in 2012, they worked as a Freelance Composer, Sound Designer, and Multimedia Editor until 2015. Then, in 2013, Jorge joined Scala as a Creative Director, where they developed and applied digital experiences and concepts in various industries, including Retail, Corporate Communications, and Quick Service Restaurants. Jorge also provided Consulting and Training services, as well as assisted in defining key marketing efforts.
In 2016, they transitioned to the role of Sr. Customer Experience Expert at Scala, where they helped key brands evolve their digital transformation strategies by developing solutions that integrated physical and digital elements. Jorge also provided Consulting and Training services and represented the company at trade shows globally.
In 2017, Jorge progressed to the position of Director of Creative Services at Scala, where their responsibilities included applying and developing digital solutions for partners and end customers. Jorge continued to provide Consulting and Training services and contribute to the development of Scala's key solution offerings.
Overall, Jorge Mira Boronat has built a strong expertise in digital solutions, creative direction, customer experience, and sound design throughout their career.
Jorge Mira Boronat attended Universidad Politécnica de Madrid from 1991 to 2002. However, no specific information is available regarding the degree or field of study pursued during this period.
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Scala
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Scala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining theflexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.