Jorge Mira Boronat

Director Creative Services at Scala

Jorge Mira Boronat has a diverse work experience spanning over several companies and roles. Jorge began their career as a freelance Composer, Sound Designer, and Multimedia Editor in 1992, working independently until 2000. From 2000 to 2003, they worked as a Sound Editor and Sound Engineer at DoubleWtronics / CD Master.

In 2003, Jorge joined AsVideo as the CEO, Creative Director, Composer, and Sound Designer. Jorge covered various aspects of designing, producing, and executing Digital Signage and Audiovisual projects for clients such as Warner Bros Movieworld, Telefonica, Carrefour, and Banco Pastor among others.

After leaving AsVideo in 2012, they worked as a Freelance Composer, Sound Designer, and Multimedia Editor until 2015. Then, in 2013, Jorge joined Scala as a Creative Director, where they developed and applied digital experiences and concepts in various industries, including Retail, Corporate Communications, and Quick Service Restaurants. Jorge also provided Consulting and Training services, as well as assisted in defining key marketing efforts.

In 2016, they transitioned to the role of Sr. Customer Experience Expert at Scala, where they helped key brands evolve their digital transformation strategies by developing solutions that integrated physical and digital elements. Jorge also provided Consulting and Training services and represented the company at trade shows globally.

In 2017, Jorge progressed to the position of Director of Creative Services at Scala, where their responsibilities included applying and developing digital solutions for partners and end customers. Jorge continued to provide Consulting and Training services and contribute to the development of Scala's key solution offerings.

Overall, Jorge Mira Boronat has built a strong expertise in digital solutions, creative direction, customer experience, and sound design throughout their career.

Jorge Mira Boronat attended Universidad Politécnica de Madrid from 1991 to 2002. However, no specific information is available regarding the degree or field of study pursued during this period.

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