Guillaume Lavoie

Guillaume Lavoie, M. Sc., is a media specialist and analyst at Adviso since September 2022, with extensive experience in hockey officiating. As the chief referee for Hockey Sherbrooke, Guillaume coordinates and manages approximately 100 officials while overseeing training and human resource needs. With over a decade at Hockey Canada as a provincial referee, Guillaume possesses significant expertise in officiating. Additional roles include a laboratory coordinator at Université de Sherbrooke, a research assistant focusing on mental health in entrepreneurship, and experience in partnerships at Happening Marketing. Educationally, Guillaume holds a Bachelor's degree in Marketing and Entrepreneurship and a Master's degree in E-commerce Management from Université de Sherbrooke. Previous roles include serving and managing at Brasserie la Seigneurie and founding Blackmarket.